Archive for December, 2008

Finding Your Niche in a Work at Home Business

Sunday, December 28th, 2008

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.


What is a niche?


According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.


Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?


The online business world reflects the same trends as experienced in the offline world – often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market – the aim of any business.


HOW DO I FIND A NICHE?


Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.


With a pen and paper (or computer, if that’s more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.


Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.


Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.


Concentrate your attention on question phrases such as “how do I…” or “where can I…”. These questions will clue you into potential markets that need servicing.


Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser’s search engine.


What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?


Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.


If you can help these people you WILL make money. The best of both worlds!

How To Start A Home Scrapbook Business

Sunday, December 28th, 2008

If you love scrapbooking, you’ve probably thought about staring a home scrapbook business. Are you the kind of person that finds just the right colors, papers and accessories to make memories last, and do you love to share with others? Are you passionate about scrapbooking, and want to see if you can make income from something you love?

The power of the internet can make your dream come true. You can start an online home based scrapbook business by providing a number of goods or services online. To make money with a home based scrapbook business, you can offer services, such as advisory services, idea newsletters, sale alerts and send these out periodically to your subscribers. Include tips and tricks, offer free how-to publications on scrapbooking, or critique and advice columns. You can even set up your mailings as part of a paid-membership site. If you’re creative and can show others how to do what you do, there is no limit to what you can offer your readers and subscribers. You could also offer to make scrapbooks for others, or help other scrapbook hobbyists enhance their memory books. Display samples of your work online to show your style and product.

If you want to sell scrapbook products, you can either locate a distributor to sell the to you directly, or you can go the easy route and set up an affiliate account to allow you to sell scrapbook products provided by another merchant. For example, you can join an affiliate program for a variety of craft stores carrying scrapbook products. Using their affiliate tools, you can list scrapbook products for sale on your website or in your emails and newsletters. When one of your visitors or members purchase from your craft store merchant, you get a percentage of the sale for he referral. No need for inventory, a storefront or the costs of opening a store – and your market can be world wide!

If you build up to a full website, you might consider offering your own hard goods sold direct, as you find wonderful items to bring to your site visitors. With a website, you can even add demonstration video, audio files such as interviews, discussion groups your members can join and much more. Making a site valuable and content-rich means you’ll build a large and loyal following of people who share your love of scrapbooking.

The best part is that you can start for little or no money. You can join affiliate programs with just an email address, and build a website later when it becomes useful. By posting in scrapbook forums and including a good signature file on your emails, people come to know and visit your site, and buy from you. From there, you can build a mailing list that becomes more valuable as your members grow and know and trust your advice and ideas.

One of the best ways to make cash with a home scrapbooking business is to write an eBook with ideas and how-to tips for readers to purchase from you. Information is a big seller on the Web, and by writing your own eBook, you can sell it from your own website or newsletter, as well as offer it to other internet marketers looking for eBooks to promote. For example, a site such as ClickBank offers a variety of eBooks and other digital information that resellers can promote. You pay them a percentage of the sale and they do all the marketing. It’s perfect for craft business owners who are seeking ways to extend their income while doing something they love.

Today even video and audio files can sell – how-to videos both sold online or in DVD form are big sellers across the Web. As a scrapbook enthusiast, you can sell patterns and other information online too. Is there information you can deliver to others that would make their scrapbook experience better or more fun? Why not publish your own information.

Today there are plenty of Internet based tools to help you put your information, newsletter or even website up online in short order. Building a home based scrapbook business is a perfect topic for a profitable website.

When you build a website based on something you love, it shows. Combining enthusiasm for your work- your passion about it – and offering great ideas and good products to visitors who share your passion and interest can be a lucrative combination that can help you make a home scrapbook business profitable and fun.

Using Technology for Inexpensive Baby Shower Gifts

Sunday, December 28th, 2008

Formula for creating inexpensive baby shower gift ideas…

Uh-oh, you have just been invited to a baby shower and you have no idea where to begin and what to do. Although you are very excited and happy for the mother to be, now you feel at a loss on what to do. So with nowhere to begin you begin to look for ideas for gifts. Not wanting to break your wallet or feel “cheap,” you look at investing your creative talents into some things that when finished will make a bold statement about how you invested much of your hard earned time into a wonderful masterpiece to be certainly remembered and cherished for years to come.
So, does this describe where you are at right now; you are searching all over the worldwide web and any other place you can think of only to come up with a bunch of fluff and worthless information? You strive to be different and stand out? You want to make feel as though somehow your presence at the party has made a difference in the overall atmosphere of the baby shower? At your wits end and ready to just give up or maybe you have a little more “umpph” left? But one thing is for sure, you are ready to materialize the first thing that fits your standards with an overwhelming satisfaction.

Think about what it would be like if you could bring the mother-to-be friends to her party who are out of geographic reasoning. Well, since you are reading this on the web, you have the power in front of you that you may not even realize. It is called Myspace, and you may have already heard of it.

Although the possibilities are endless with using this application for the baby shower, we will focus on using it for an online scrapbook of the event as a gift for the mother and father. Not only will you be able to setup pictures of the shower and related events, you can add video an audio as well much easier than you ever thought. Then it will be very easy for all friends and relatives of the mother to enjoy the on line scrapbook regardless of where they are geographically.
Here’s the lowdown..

1. Set up a Myspace profile. You do this by going to the site and following the simple directions listed on the home page. If you have a baby picture of some sort or a picture on the mother, this is what should be used for the profile picture.
-in the “headline” box, this is where you will enter something to the effort of “Tina Marie’s First Baby Shower.” Whatever headline will fit the Shower best.

2. Find out if friends or relatives also had a Myspace profile. This way, it will be easier for them to communicate with the mother-to-be and the actual event. The reason why is because myspace has a “bulletin” feature. You are able to post a bulletin and anybody who is added to the “friends” list will be able to read the bulletin. The bulletins can carry such topics as expected due dates, baby names, and other related information.

3. And last but not least Myspace also offers a blogging platform. This is where you can record up to the events and information on the baby shower, the baby, and the parents. Anybody who is online will be able to participate.

As you can see technology offers the creative person the opportunity to create a living gift. And it’s something that can last for ever, and constantly be updated. As you learn more about the world’s most popular blogging platform, you are only limited by your imagination to what you can do.